1 woman in black 1 women in pink blazer and 1 in a floral shirt with long hair man casually stand together in an urban street and smile warmly.

Capturing exactly why clients choose YOU

For Melbourne businesses who are ready to look as good as they actually are.

Photographer Gemma Carr, based in Eltham, Victoria, smiling warmly. She stands in a Melbourne inner city alleyway  wearing jeans and white sneakers

Hello, I’m Gemma

your go-to brand and headshot photographer in Melbourne.

I create modern, natural images that help brilliant business owners look as good as they actually are. Whether you're launching something new or levelling up your brand, I’m here to capture the real, remarkable you — in a way that feels easy and authentic.

Photography service options

Personal Branding

Look like the pro you are. Own your brand presence with visuals that do more than introduce you—they position you.


These personal brand visuals are crafted to elevate your presence, tell your story, and attract the right people. It’s you, looking sharp, feeling confident, and showing up with purpose.

two women sit together at a glass table with papers all over the table top. One Asian woman with a marker in hand write in a notepad the woman with her has blonde hair and gestures with her hands as she talks

Brands + Teams

Bringing your A team to the front! No stiff poses or awkward smiles here.

We create natural, confident imagery of the real people behind your brand — the kind that makes the right people think: yes, that's exactly who I want to work with.

Commercial Products

Images that make your products look simply irresistible!

Great visuals don’t just show what you sell—they make people want it. Whether you need clean product shots, lifestyle content, or creative campaign assets, we’ll create images that speak your brand’s language and turn browsers into buyers.

Not sure which service is right for you?

Take a 2-minute quiz.

Woman arranging a floral centerpiece on a dark dining table in a modern, bright kitchen with light wood cabinets, shelves with plants, and a wicker pendant light.

Sally Feeney, INTERIOR DESIGNER

“I engaged Gemma to take my business branding photos. With her wealth of experience and confidence behind the camera, Gemma made the occasion not only enjoyable but produced outstanding results which I have been able to use across various media. She has been an integral part of my business growth!”